King Oscar Tinned Fish

- Label Rebrand

King Oscar is canned seafood sold in most stores, offering a variety of flavors and varieties of fish.

Currently, while king oscar holds great history, they began canning fish back in 1880. In more recent years tinned fish brands are using fun, more modern takes on the old packaging and creating eye-catching designs that stand out on selves. King Oscar while its brand feels historic and trustworthy, would really benefit from a modern-day re-brand to keep up with the current trends.

An important Brand message is “Welcome to the Kingdom of Seafood”

Process